Promoting Hope at the Short Film Corner at Cannes.
After several conversations with short film makers and animators I have a conclusion for the problem of how to get your short noticed.
The answer is passion.
Take for instance the guys behind American Identity - this is a personal story brought about by personal experience. Take also the work of Sam Moore who combines animation with documentary to create something new and important.
I believe this is due to the fact that must live the feelings you want your audience to feel. If you really want the audience to care about your film then you had better care about it yourself.
So get personal.