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Sunday, October 15, 2006

Goal!


I was speaking to my old school friend "Dave the Rave" over the weekend. Mr Rave is in marketing - and successful at it in terms of doing well within an established company. We talked a little about goals etc. He remarked that a lot of the copywriters at his firm also dream of becoming TV writers, whether that is for sitcom or drama. It surprised him that this was no longer a big goal for me. Its not a big goal for me as I don't see TV as an interesting medium at the moment. I'm hoping that it will come back better than ever.

I believe in TV generally. An analogy to help explain this. I believe in socialism. But I don't support the Labour Party anymore.

Dave is well aware of the 'fall of TV' from his marketing point of view. He needed no convincing about that. But he hadn't made the connection that this business impact may in fact taint the view of the creative people or, ultimately, the audience.

Also on the goal front we have been approached as "video viral experts" to produce a series of comedy clips to go on YouTube by an online games company. Its football related. More details if we get the gig. Interesting that this is seen as a bone-fide advertising method now. They are also pursuing other avenues, but not TV at this time (sorry Dave).

So is it a downward spiral. Does Dave stop promoting TV to his clients, so it gets less money, so the quality lowers, so people watch less, so I don't want to write for it, so other people stop writing for it as well, so the quality drops further, so its less attractive generally, so Dave stops recommending it to even more clients.

In short, was our 365films slogan 'TV is dead' coming true?

8 comments:

OnMeJack said...

this reminded me of this great qoute, which goes to show what's important to TV broadcasters

"The channel is still evolving. We needed to move away from the position we held [...] It wasn't appealing enough to the advertising community." Five's chief executive Jane Lighting

which also harkens back to your earlier what if post, so just how good will your show help advertising revenue, thats what you pitch...

Tim Clague said...

But why should we be surprised. This channel is not 'free'. It is devised to drain us of our time and make us buy stuff. That's its purpose. To get us to open our wallets. Remember - Dracula can only come into your house if you invite him in.

OnMeJack said...

Prolefeed TV

OnMeJack said...

NBC Universal makes $750M in cuts by reducing staff, scripted shows, news budget


NBC Universal said it will stop scheduling high-priced dramas and comedies during the 8 p.m. to 9 p.m. slot.

Jeff Zucker, chief executive of NBC Universal's television group, said he'll focus on cheaper programming.

Zucker told the newspaper that scripted shows cost too much given the lack of advertiser interest.

Tim Clague said...

Where's my lifeboat? I'm off.

OnMeJack said...

On a slightly different note, did you see this news item.

Odeon warns against early DVD releases

LONDON -- Cinema operator Odeon Ltd., the U.K.'s largest exhibitor with more than 100 outlets, has written to its movie suppliers with a stern warning against breaking the current four-month window to DVD. In a letter dated last month seen by The Hollywood Reporter, Odeon's film booking director, Craig H. Shurn, noted that home entertainment windows were not being adhered to and insisted that from now on he wanted to know "the upfront 'target date' for all of your titles on home entertainment before we are able to date a movie."

OnMeJack said...

'And Things Can Only Get Better'

http://news.bbc.co.uk/1/hi/entertainment/6084540.stm

Tim Clague said...

In a way though I think I prefer branding to adverts. I think I'd prefer to see a branded channel than one full of lots of ads. If it has both then no way