Is this a taste of Hollywood trying to get closer to the audience (one of my key themes).
For Silent Hill the audience has been asked to design the poster. As its an existing idea (being a PS2 game) the audience is already clued into the logo and style so no big briefing session is needed. The audience that can't use Photoshop still gets an input by voting here.
Sounds like a good idea. The film itself seems true to the game so this method must help the core audience stay on board. Not sure we need a film version at all - but thats another matter.
Final question: How much further could this idea go. Ask the audience to do some casting from audition tapes? Help with the script?