J.P. Morgan analysts last month issued a report suggesting studios would actually make more money overall if they released films simultaneously in theaters and on DVD. While collapsing the window would reduce box office receipts by 49%, the bankers said they would expect a 76% increase in DVD revenues would lead to an overall 36% increase in studio revenues, from $14.9 billion to $20.2 billion per year.
Now then. I've also said that cinemas need to get a little showmanship going. Who'll be first to jump on the bandwagon.